PH ramps up export drive in U.S. major food show


DTI-CITEM targets over U.S.$48M export sales in WFFS 2018
The Philippines is stepping up its export promotion drive in the North American region as it returns with healthy, natural and organic premium products in the upcoming 43rd Winter Fancy Food Show (WFFS) in San Francisco, USA on January 21-23, 2018.

Led by the Center for International Trade Expositions and Missions, the export promotion arm of the Department of Trade and Industry (DTI-CITEM) in partnership with the Philippine Trade and Investment Center-San Francisco, the Philippine delegation will showcase the country’s top agriculture commodities and processed food products, including coconut, banana, pineapple, mango, tuna, and other flavorful selections.

“Under the Food Philippines pavilion, the Philippine delegation this year is keen on further strengthening its market foothold in the United States by catering to its growing health-conscious consumer market,” said DTI-CITEM Executive Director Clayton Tugonon.

WFFS is the U.S. West Coast’s largest specialty food and beverage event with an estimate of 20,000 annual visitors and 1,500 exhibitors from across the U.S. and 28 other countries.

Among the country’s best-selling items are premium rice and tuna. The Philippine corn snacks also garnered positive reception for its crunchier, tastier and bigger servings compared to those in other countries. Other top Philippine products include banana chips, nuts, coconut products, and other tropical fruits.

The Philippines is the world’s second-largest producer of coconut and banana, according to the 2015 data of the Philippine Coconut Authority and the Department of Agriculture. Meanwhile, the country is also a top global producer of pineapple (3rd), canned tuna (4th), and mango (10th), based on a 2013 data of the United Nations Food and Agriculture Organization.

For this year, DTI-CITEM aims to generate at least U.S.$48.75 million sales by bringing in at least 20 new and returning Philippine manufacturers and exporters that are compliant with U.S. international safety and quality regulations and certification requirements, such as USDA Organic and U.S. Food and Drug Administration (FDA).

The Philippine Pavilion is located at booths 4328-4340 South Hall of the Moscone Center, San Francisco, CA.

For more information, please visit or contact the PTIC-San Francisco at or call us at (415) 773-2336 or (408) 980-9637.