Olelo profiles brand-specific online audiences, and turns conversations to conversions

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Olelo is a startup that helps businesses understand online conversations and transform them into actionable insights and meaningful conversions. Founded by experts in Big Data, Marketing, and Behavioral Psychology, Olelo was created to bridge crucial gaps between brands and their audiences.

In today’s market, social media noise is a serious problem, preventing companies from maximizing the powerful marketing medium. Social media users have begun to show signs of ad aversion due to the prevalence of sponsored advertising, creating a barrier between brands and their target audiences. There needs to be a shift in how brands approach the social media game, and companies need a way to discover what drives their market, cut through the noise, and engage their audience.

Olelo was built to remove the guesswork, and helps brands know their audience’s behaviours, needs, and values. By marrying the power of technology and human insight with its unique proprietary technologies, advanced algorithms, and modern data science, Olelo allows anyone to view an in-depth analysis of their social media presence, and compare it to an analysis of their audience.

With Olelo, big data and audience analysis is now within easy reach of personal brands and small companies, with a suite of services available for free, making it a great equalizer in the marketing playing field. Anyone from micro entrepreneurs to social media influencers can now monitor the pulse of their audience, and respond in a way that their audience will hear it best, with Olelo’s completely free entry plan.

Olelo is completely scalable to meet the needs of medium and larger enterprises as well, allowing companies to operate quickly and respond to their online audiences in real-time, regardless of how large their audience may grow. Starting from $99, Olelo’s PLUS​ plan carries 6 months of active data analysing 2 pages.

Advertising Agencies handling multiple brands and needing to track multiple pages, Olelo offers packages to meet their needs, with analysis of up to 1 million mentions across multiple client pages. Agencies working at the Premium level are guaranteed to bring greater value to their clients with real-time insights, social listening and audience profiling for all their partner brands.

Olelo has the ability to take insights deeper with their PRESTIGE​ package, lending their expertise in Marketing and Psychology in an even more involved capacity. Interested brands need only reach out to Olelo through their website or email (ask@olelohq.com) for a bespoke suite of customized features. Olelo’s engineers will personally assist in creating a software package that meets all specified needs. Price on request.

Olelo will be present in Hong Kong this July 2018 at RISE HK, Asia’s largest tech event, where Olelo was handpicked from hundreds of applying startups to pitch in front of thousands of RISE attendees. Olelo will be launching their Software as a Service (SaaS) packages, with both free access and opt-in paid packages as low as $99 a month.

If you’re interested in better understanding your brand’s online audience, and deepening the impact of your messaging, sign up for a free account at www.olelohq.com. By Mellissa Limcaoco

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