California Energy companies announce wildfire preparedness campaign around public safety power shutoffs

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San Francisco, Calif. – Today California’s three largest energy companies announced a coordinated wildfire safety and awareness campaign to prepare Californians for the threat of extreme weather and power outages during times of increased wildfire danger.

The statewide Power of Being Prepared campaign is being led jointly by San Diego Gas & Electric (SDG&E), Southern California Edison (SCE) and Pacific Gas and Electric Company (PG&E), at the direction of the California Public Utilities Commission (CPUC). The multimedia and multilingual campaign includes radio ads, preparedness resources and a new website, prepareforpowerdown.com. It is a call to action for all Californians to take important steps to get ready before the 2019 wildfire season, such as creating a thorough emergency plan and updating their contact information with their energy company.

According to a recent report released by Governor Gavin Newsom’s Strike Force addressing wildfire issues, “More than 25 million acres of California wildlands are classified as under very high or extreme fire threat. Approximately 25 percent of the state’s population – 11 million people – lives in that high-risk area.”

“Wildfires are a real and growing threat in California,” said Denise Everhart, Pacific Division Disaster Executive of the American Red Cross. “Now more than ever it is critical that Californians be ready for the unexpected and prepare their emergency kits, download the Red Cross Emergency App, outline a family plan and practice safety drills before the need arises. Education, awareness and preparedness can make a difference in keeping families safe and saving lives.”

Public Safety Power Shutoff
Energy companies turn off power to fire prone areas during extreme weather events as a safety precaution. This is known as a Public Safety Power Shutoff. While Public Safety Power Shutoffs are more likely to occur in high fire-risk areas, all Californians could be impacted by emergency events and need to be prepared with a plan and an emergency kit.

The Power of Being Prepared campaign provides customers with specific steps they can take to be ready should there be an extended power outage that lasts multiple days.

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