Celebrate Lunar New Year with Gold House and Asian American, Pacific Islander-led brands

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New e-commerce campaign to support St. Jude Children’s Research Hospital

MEMPHIS, Tenn. (Feb 2, 2021) – This Lunar New Year, join Gold House and several Asian American and Pacific Islander-led brands in celebrating unity, prosperity, and good fortune through a new e-commerce campaign for St. Jude Children’s Research Hospital®. Participating brands are sending good fortune forward by joining St. Jude in this purpose-driven campaign to raise support and increase awareness for its lifesaving mission: Finding cures. Saving children.®

The following Asian American and Pacific Islander (AAPI)-owned e-commerce retailers, all alumni of Gold House’s accelerator program to empower AAPI leaders (Gold Rush), are encouraging donations to St. Jude Children’s Research Hospital at the point of sale: AshaPops, Asian American Girl Club, Capsule®, Covry Eyewear, Eggloo, Neuro, Nimble Made, and Nona Lim.

They will be joined by AAPI influencers, leaders, and athletes like Olympic gold medalist Apolo Ohno and creator of 9to5chic Anh Sundstrom, who are helping to spotlight AAPI entrepreneurship, along with their support for St. Jude. Sundstrom previously shared her leadership expertise as a panelist during the 2019. St. Jude Mom Boss Summit, which brought female entrepreneurs and business leaders together to discuss the intersection of work, motherhood, and philanthropy.

Apolo Ohno, an acclaimed entrepreneur himself, shared “Gold House has been a tremendous champion for our community, and I’m happy to support their efforts in raising visibility of Asian American entrepreneurs. It’s even more rewarding that the benefits of this campaign are supporting the amazing work St. Jude Children’s Research Hospital does to help end childhood cancer.”

“We’re honored to partner with St. Jude Children’s Research Hospital, whose mission to end childhood cancer globally through its transformative research, empowers the next generation,” said Covry Eyewear Co-founder Florence Shin. “By freely sharing the breakthroughs St. Jude makes, every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children.”

The parents of St. Jude patient Maelin-Kate understand the significance of St. Jude research firsthand. Their local physician referred Maelin-Kate to St. Jude Children’s Research Hospital for a clinical trial where she was diagnosed with a rare blood disease called Fanconi anemia at age 5. People with this disease do not produce healthy bone marrow or healthy blood. Untreated, this genetic disease can cause leukemia. Fortunately, Maelin-Kate made a full recovery thanks to her St. Jude care team.

St. Jude Children’s Research Hospital is a humanitarian effort supported by millions of Americans of all faiths and backgrounds united in their desire to help end childhood cancer and other life-threatening diseases. Because of the community’s support, families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live.

To help support St. Jude this Lunar New Year, visit stjude.org/lunarnewyear.

St. Jude Children’s Research Hospital®

St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since the hospital opened more than 50 years ago. St. Jude won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook, following St. Jude on Twitter, Instagram and TikTok, and subscribing to its YouTube channel.

GOLD HOUSE

Gold House is the premier nonprofit collective of Asian founders, creative voices, and leaders dedicated to unifying the world’s largest populace – Asians and Pacific Islanders – to enable more authentic multicultural representation and societal equity. Our ventures include membership systems and benefits to fortify relationships among Asians and with other marginalized communities (All of Us Movement); championing authentic Asian representation through media to reshape public opinion (Gold Open, Gold Records, A100 List); and accelerating economic success and commercial representation through Asian founders (Gold Rush, Founder Network, Angel Network). To learn more, visit www.goldhouse.org or follow @GoldHouseCo on Instagram, Twitter, Facebook, and LinkedIn.

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